For this project, I was tasked with making a bus vinyl, a billboard, a print ad, and a mobile ad for NV Energy, turning to hydroelectricity. My main goal for this project was to target a younger audience, as the younger demographic is more clean energy focused. To do this, I made my own font for the headline "Hydroelectricity". I made it very organic and wet-looking to signify water while also making the font blue. Along with this, I photoshopped a man jumping into a lake to make this bus vinyl a little more engaging and fun.